Shailla
Shailla
Event Coverage & Interview Campaign
Product
2024
Overview
Shailla Official is the first ergonomic backpack brand in Egypt and the Middle East, certified by the Institut für Gesundheit und Ergonomie in Germany.
We partnered with them to cover their event at Tams Gallery, creating a full visual experience that reflects the spirit of the brand — comfort, innovation, and childhood movement.
The Goal
To capture the energy, movement, and joy of children interacting with an ergonomic product built for them — and translate this moment into meaningful, human-centered content.
Services..
Event Coverage, Photography, Videography, Interview Campaign
The result was a warm, human campaign that brought the brand to life through children’s voices, real interactions, and natural storytelling.
Shailla’s identity — innovative, caring, and kid-focused — was captured through honest visuals and moments that speak louder than any script.