Latige
Latige
Art Direction & Campaign Styling
Fashion
2025
Overview
Latige is a modest fashion brand proudly made in Egypt, offering elegant pieces for women who appreciate simplicity, comfort, and style.
We directed the full Fall Collection campaign — shaping the concept, the mood, and the visual story.
The result was a warm, seasonal world built around soft tones, effortless silhouettes, and a calm, feminine energy.
The Goal
To create a Fall campaign that feels natural, warm, and effortlessly modest — a visual story that mirrors Latige’s personality: soft, elegant, and grounded in everyday beauty.
Services..
Art Direction, Campaign Concept, Visual Styling
The campaign delivered a cohesive seasonal identity — feminine, warm, and refined.
Latige’s Fall Collection became more than a product shoot; it became a feeling, a moment, and a story told through modest elegance.